We run four specialized engines calibrated to the unique failure points of your industry. Precision targeting for complex instrument sales.
Sales cycles frequently stall due to hardware mismatches. Outreach teams often engage labs based on application keywords like 'Catalysis' only to discover weeks later that the lab runs a competitor's microscope brand. This results in wasted time on unqualified leads.
We map the exact specifications. We filter leads not just by broad application but by Brand Compatibility (e.g. Thermo Fisher vs. JEOL). We validate that the installed base matches your hardware constraints before you engage.
It is difficult to distinguish between a lab satisfied with legacy tooling and a lab facing critical throughput issues. A facility using a standard Mask Aligner may appear equipped. However, high-frequency design changes create hidden operational costs that justify an upgrade.
We track operational signals. We locate labs with High Design Iteration Frequency which indicates excessive mask costs. We also flag citations of yield failures in hard materials. We identify the facilities where the cost of the status quo exceeds the cost of your solution.
A significant portion of the market relies on custom 'home-built' instrumentation. These labs generate data but often lack the budget to purchase commercial turnkey systems. Treating these internal developers as commercial prospects dilutes pipeline efficiency.
We separate commercial buyers from internal tinkerers. Our engine detects 'Custom-built' setups in method sections to filter out low-probability leads. We also identify Method-Hardware Mismatches where labs publish advanced applications using insufficient instrumentation.
In the quantum sector, purchase intent is strictly correlated with qubit count. Pitching integrated control stacks to labs operating single-qubit experiments is commercially premature. The challenge is identifying the exact moment a lab's complexity necessitates an infrastructure upgrade.
We identify the Scaling Point. We track the transition from fundamental physics to Engineering Scale-Up (e.g. 10+ Qubit architectures). We verify existing cryostat capacity and signal the moment when wiring density becomes a critical bottleneck.
Initialize a calibrated market scan for your specific technology.
It is a scoped intelligence engagement with concrete outputs. If you want ongoing coverage, we can run refreshes on a cadence so priorities stay current.
Yes. You define the scope. We translate your product line, target applications, and buyer profile into clear match criteria, then return priorities that reflect those constraints.
Yes. We map both. You get one view of the full account universe, including teams that are hard to spot through normal channels.
A market map, a competitive and adoption view, and a ranked account list with fit reasons and next steps, tailored to Sales, Product, and Leadership.
Yes, if you want. We can either equip your team with outreach-ready briefs and angles, or run outreach with you to turn priorities into meetings.